Winning Meta ads that sell, in your .
Select the highlighted word to explore another.
Paste your store link. Figcel studies the ads that keep running in your category, then makes yours in your colours, fonts and voice.
Your first pack is free. No card.
Trusted by brands in the US and India
Preview: invented brands. Real customers’ logos, with their permission, before launch.
Better ads. Better numbers.
A brand’s first month on Figcel against the month before. Same budget, same audience, more ads worth running.
Return on ad spend
1.9×+79%
Click-through rate
1.1%+136%
Cost per purchase
$24.8047% lower
New ads tested
55.2× more
Sample numbers for an invented brand, until our pilot brands report. Four weeks before and four weeks with Figcel, $9,800 spend and 1.2M impressions in each.
A link goes in. A pack comes out.
- Read midnightbake.in
- Kept its colours
- Matched its typeAa Anek Latin
- Heard its voiceCheekyWarmUp late
Midnight Bake, Cold Comfort, Sona are invented brands. Starbucks and Minimalist are real brands, shown for internal review only. Every slide is drawn by Figcel’s own look engine.
Three steps. Only the first one is yours.
Paste your link
Your homepage or any product page. That’s the whole brief.
Figcel learns your look
Your colours, fonts, product photos and the way you write, read straight from your site.
Get your pack
Three posts and three ads, each ad with copy for Meta’s fields. Ready to post.
Turn any product page into a winning ad.
Made in minutes from what already sells in your category, in every format. Then tested on real results and improved every week.
Browse winning ads by industry and platform
The ads your category keeps paying for, ranked by how long they have run.
Ranked by days live on Instagram, in the US. Example counts for invented brands.
Studies your competitors and your customers
What their longest-running ads promise, and the words your buyers use in your reviews.
No AI slop.
Winning ads that still look like you made them.
- Your real product photos
- Live text in your own fonts
- Claims from your own site
- Every word yours to change
Remix proven concepts in seconds
Pick a winner. Figcel keeps the concept and redraws it as an original for your brand, in every format people save and share.
Five looks. All ready to post.
midnightbake The oven is still on, and we’re open till 2. Plum cake, stollen, mango cones and cookies by the dozen.
Swipe, use the arrows or double-tap to like.
Five things to order after 11, with prices, so the craving has an answer.
The oven is still on, and we’re open till 2. Plum cake, stollen, mango cones and cookies by the dozen.
Dessert, delivered by midnight
Also to test: “Warm cookies if you order by 11:30”, “Five things to order after 11”Warm cookies before 11:30
Lengths follow Meta’s limits for feed ads. No hashtags, no “link in bio”.
Your competitors paid to test it. You get what works.
- 1Glare94 days live11 versionsNew version 2 days ago. Feed, Reels and Stories94
- 2Ochre Lab61 days live8 versionsNew version this week. Feed and Stories89
- 3Lumen38 days live5 versionsLast new version 3 weeks ago. Feed only64
- HookThe promise in four words
- ProofOne number up front
- OfferThe price on slide one
- LookThe product on a dark ground
An example for invented brands. Figcel ranks ads by what Meta’s Ad Library shows: days live, versions and how recently they changed. Nobody keeps paying for an ad that doesn’t pay them back.
Get the results. Double down.
Post or schedule to Instagram, Facebook and TikTok in a click. Figcel reads what each ad returns, then makes more of the winners.
- Instagram2.1× ROASon $286 spend$18.40 CPA
- WinnerFacebook3.4× ROASon $412 spend$11.80 CPA
- TikTok1.6× ROASon $198 spend$24.10 CPA
- TodayInstagram7:30 pm
- Best time7:30 pm
- Best time7:30 pm
- Best time7:30 pm
Example week for an invented brand. Results are your own Ads Manager numbers, always shown with the spend behind them. Posting and scheduling arrive with account connection.
Change anything. Nothing breaks.
Dhoop outside.Thanda inside.
One typo. Two ways to fix it.
The same mistake in a generated image and in a Figcel carousel. Press the button and watch what each one has to do.
Dhoop outside.Thanda insdie.
The words are painted into the pixels, so the only fix is a new picture.
Dhoop outside.Thanda insdie.
The headline is live text on its own layer, in the brand’s own font.
A house style, not a template.
Dhoop outside.Thanda inside.
Dhoop, Saaf, Kadam and Samay & Co. are invented brands.
Ads that sell. Facts that hold.
Nothing made up
Every claim on a slide traces to a page of your site. If your site doesn’t say it, your ad won’t either.
Copy that fits Meta
Primary text, headline and description, written inside Meta’s lengths, with headlines to test.
An angle for every ad
Each ad says in plain words why it should work: a bestseller, a first order, a gift, a comparison.
Not quite right? Say so
Redo any carousel with a note, or make it without photos. Every change can be undone.
Made for the US and India
Prices in dollars or rupees, Black Friday or Diwali, TikTok in the US and Reels and Shorts in India.
One design, every size
Feed, square and story from the same design, with every word still yours to change.
Brands that stopped guessing.
“We stopped briefing a designer for every sale. Six ads were ready before my chai went cold, and every one of them looked like us.”
“It showed us the hook every long-running sun care ad shared. Ours became our best ad of the summer.”
“Nothing about it reads as AI. Our type, our photos, our words, and every one of them can still be changed.”
“Diwali week took one afternoon: twenty-four carousels in our house style, scheduled before lunch.”
“We doubled down on the two ads that worked and let the rest go.”
Preview: sample quotes from invented brands. Real customers, in their own words and with their permission, before launch.
Your first pack is free.
Paste your store’s link and get six carousels, three posts and three Meta ads, in your own look. Plans start at ₹1,499 a month after that.
No card needed. See every plan
FAQ
A pack of six Instagram carousels from one link: three posts and three Meta ads. Each ad comes with its copy for Meta’s fields (primary text, headline and description), headlines to test and the angle behind it.
Your store’s homepage or any product page. Figcel reads what’s there: your colours, fonts, product photos and the way you write.
That’s the point. Figcel designs with your own colours, type and photos in a house style made for you, so the pack sits naturally next to what you already post.
No. Figcel reads which ads your competitors keep running and keep remaking, works out why they work (the hook, the offer, the proof) and makes original ads for you. Nothing of theirs ends up in yours.
They start from what’s already working in your category, each with a clear angle and copy that fits Meta. Results depend on your product, offer and budget, so run a few, keep the winners, and Figcel makes the next round in minutes.
Yes. Figcel launches in the US and India together. Packs follow each market’s moments and channels: Black Friday and TikTok in the US, Diwali, Reels and Shorts in India.
Posting and scheduling to Instagram and Facebook arrive with account connection. Until then, every size downloads ready to post, with its copy alongside.
No. The link is the brief. If you work with a designer, they get a strong first set to build on, with every word still editable.
Your first pack is free. Plans start at ₹1,499 a month. See pricing.
Figcel is opening to early users now. Create an account and we’ll let you know the moment your first pack is ready to make.